The target Market of MR-Premium Project

Our initial target market is the largest segment of the global Manufacturing Industry, the Make-to-Order Demand and Production Industry segment!

The Make-to-Order Production Industries are the natural suppliers of Production Lines Industries, according to these classifications:

At the top of the chain are Production Lines Industries and Industry 4.0

With their own projects and products, with stable demand and their own assembly, they outsources components and services to their chain of make-to-order production suppliers. They have processes with uncomplicated and standardized flows, with fluent and sustainable relationships and with long-term planning, operating for inventory; generate the demand of the Make-to-Order Production Industries. They have a high economic power and a high Degree of Computerization and Automation, because they are the inspiring and sponsoring sources - in techniques and laboratories - of IT worldwide. Part of this segment are the large Industries that make up the select class of Industries 4.0! These industries generate, on average, 40% of the industrial GDP in their countries!

Examples: General Motors, Embraer, Brastemp, Fiat, Avibras, Sony, Boeing, Volkswagen, Volvo, Caterpillar, e muitas outras...

From the second level of chain are the Make-to-Order Industries, our target market!

They are positioned from the second level of the global industrial chain, without their own products, they do not operate for inventory, they operate with unstable demand and oriented by the Production Line Industry, buying from them orders for services and components according to certain technologies, through processes with complicated, unstable and non-standardized flows , therefore without predictability and precarious planning, operating under timely and unsustainable business relationships. Because they have unstable and no-dedicated processes and resources, and even less economic power, they have not received the attention of global IT and therefore have a low Degree of Computerization and Automation! These Industries generate on average 60% of the Industrial GDP in their countries!

Examples: Tooling factories, Industries providing technology services such as machining, injection, stretch, stamping, assembly of components and sub-assemblies, heat and surface treatments, and many others...

In this segment, we have at Brazil more than 330,000 industries of many sizes, with more than 6 million in the other industrialized countries

It is its low productivity, caused by Governance and weakened relationships, having as its root cause: its low Degree of Computerization!

This is a perennial and complex problem and it has not been solved yet by anyone!

Although the Make-to-Order Manufacturing Industries have competent Managers, Personnel and Resources, they operate with poor management due to their low Degree of Computerization, caused by the lack of Systems that are really suitable for their operation, causing them low productivity, competitiveness and sustainability! And this lack has a clear reason: the whole creation of IT worldwide has been guided by the needs of the stable and predictable processes and relationships inherent to the operation of the Production Lines Industries, which thus operate with a much higher Degree of Computerization!

The Degree of Computerization is low because of the inadequacy of current IT market Systems!

In the structure of calculation of the Degree of Computerization of an Industry, several factors are taken into account, having these as essential: the quality and comprehensiveness of the infrastructure and network of installed and operative microcomputers, the number of process Users connected by process and the culture and training they have for automation, the Information Management Systems that are effectively deployed, and above all, the quality of the suitability and adherence that these Systems have in relation to the Processes and Information that they process, confirmed by the results.

In the case of the Make-to-Order Industry, the factor in which the greatest participation for its low Degree of Computerization fell is precisely the most important factor: the low adherence and adequacy that the current Systems provided by IT worldwide have in relation to their processes, resources, relationships and operations!

Because there are huge differences between the Segments...

And this inadequacy on the part of the Systems available in IT worldwide occurs because they have been built to suit the Production Lines Industries, for which they have been technical and laboratory sponsorship over the last 30 years.

As there are huge differences in the constitution, operations, processes, resources and relationships of these two large segments - that Prudution Line Industry, which is dedicated to products and that of Make-to-order Production Industry, which is not dedicated to products but to technologies - the systems currently available by IT to industry fail to overcome the many constraints, all inherent in the operation of Make-to-Order Production, thus demonstrating their low Adequacy when attempting to operate in these environments!

So, we have the conclusion:

The current Systems from IT market and oriented to Industry, with their rigid registration structures, their processes requiring high level of human supervision, databases with no cognitive learning, and only for standard records and reports, without needs for differentiated intelligence in the processes and with very superficial and imperceptible levels of customization, they are only suitable and adherent even to the standardized and unrestricted processes of the Production Line Industry!

Which causes the following fact:

The complex environments, processes, resources and relationships of the Make-to-Order Production Industry require and they are drawn to operate with systems with maximum flexibility in the cadastral structure, with data base capable of continuous learning and therefore, with cognitive intelligence in their processing, which should be as automatic and autonomous as possible, thus requiring a minimum of human interaction, with a structure that allows user-parameterized customizations, with speed and integrity impossible to the human mind, providing full FITNESS AND ADHERENCE to supplant, in autonomous and automatic forms, all the constraints of Corporate Governance and the relationships of Make-to-Order Production Industries!

So, they are Systems that we are building!

Our motivation is that we are solving a big problem, which has enabled us to create a great opportunity!

It is a large and perennial problem that, despite the technological evolution in the large and important Production Lines Industries, it has persisted and worsened in recent decades, occurring precisely in markets and activities that we have been the main stages of our professional experience and our environments. research - the Make-to-Order Production Industry and its IT - a problem that until now has not been solved by anyone!

This problem and the crises motivate the opportunity

The perennial problem of our target market has motivated us and provided a great opportunity for creation, for innovation, in order to solve it. With this, we will promote the Solution for the Industrial Entrepreneurs, we will provide an innovative, sustainable and valuable work to our Employees and a great Business to the Founders and Partners!

In practice, we do not have Competitors in the Target Market!

This response is a truth that has been verified by us since we began the first research on the current MR-Premium Project in 1998, which remains to current days, with no prospect of changing alone.

Precisely because our experience as strong players in the involved markets, coupled with the many researches and solid experiments we have done with the Systems that have been created by IT worldwide, operating in the various environments of the global Manufacturing Industry, these facts have really proven that this creation has adherence only to the standardized and predictable processes of the Production Lines Industry, a reality that also is based on the following fact: it has been these Industries the real laboratories of that creation.

Thus, the Make-to-Order Industry is a large, largely untapped, acculturated and driven for our Systems, because it has not found systems that operate with minimal efficiency in their environments. So, this fact provokes its low Degree of Computerization!

So, MR-Premium Project is:

For us, the crowning of years of research and an excellent job opportunity for us and our Collaborators...

For the Entrepreneur of Industry, represents the Solution to the problem of your Business and the maximization of its Competitiveness...

For the Investor, an excellent opportunity to participate in a lucrative Business and aligned with technological sustainability...

And for the Country, a way of economic maximization of competitiveness and participation in the world market!

For this reason, we know that, due to the necessary innovation, we are building the appropriate solutions, for a driven and tractioned market, in the right moment!